Klutch Sports Ceo, Rich Paul Launches Klutch Athletics Apparel
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Klutch Sports CEO, Rich Paul Launches Klutch Athletics Apparel

One of the fastest growing sports agencies, Klutch Sports, has announced the launch of its sports apparel division, Kluth Athletics. 

Rich Paul has become one of the most prominent agents in the NBA, with his agency Klutch Sports representing some of the biggest names in the league, including LeBron James, Anthony Davis, and Ben Simmons. But who is Rich Paul, and how did he build Klutch Sports into the powerhouse it is today?

Klutch Sports Ceo, Rich Paul Launches Klutch Athletics Apparel
Klutch Sports CEO, Rich Paul Launches Klutch Athletics Apparel 1

Early Life and Career

Rich Paul was born and raised in Cleveland, Ohio, and dropped out of college after one year to pursue a career in the music industry. He worked as a promoter for local events and eventually became friends with LeBron James, who was also from Cleveland. Paul began working for James as his agent, and in 2012, he founded Klutch Sports Group with James as his first client.

Klutch Athletics

Today, he unveils Klutch Athletics, a new extension of his ongoing partnership with New Balance.

“It’s not a collaboration. It’s a real sportswear brand that’s focusing on training with functionality and style. We are going to really focus on the next generation’s athletes, really listen to the next-generation athlete, and to what they feel like they want to be present in as it pertains to their approach to whatever sport they play” – Rich Paul

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